Brand Guidelines

AN INTRODUCTION

TP&L provides an all-encompassing logistics and management solution for supply lines, impacting over 75 wind farm projects and oil/gas drilling projects in the United States and Canada since 2012.

These guidelines describe the visual and verbal elements that represent TP&L's brand identity. This includes our name, logo and other elements such as colors, and type.

LOGO USAGE


DOWNLOAD LOGOS here in .eps, .jpg, .pdf, and .png file download is .zip file

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon piece and our company name – they have a fixed relationship that should never be changed in any way.

Please do use reverse logos for a darker background and give plenty of space around the logo.

Please don’t alter the logo in any way.

TP&L Logo
TP&L white Logo

TAKKION FAMILY LOGOS

DOWNLOAD FAMILY LOGOS here in .eps, .pdf, and .png file download is .zip file

HORIZONTAL


TAKKION Group Logo

STACKED


TAKKION Group Logo

BRAND TYPOGRAPHY


DOWNLOAD Bebas Neue here

DOWNLOAD Open Sans here

DOWNLOAD Open Sans Condensed here

DOWNLOAD Montserrat here

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. Bebas Neue Bold is the primary font for headlines, and should be used at 9* italics for emphasized language.

Bebas Typefaces
Montserrat Typefaces
Open Sans Condensed Typefaces
Open Sans Typefaces

COLORS


TP&L has ONE primary color: Purple. This color has become a recognizable identifier for the company.
Usage: Use it as the dominant color palette for all internal and external visual presentations of the company.

Purple
WEB: #760079
CMYK: 65 | 100 | 18 | 6
RGB: 118 | 0 | 121

UNIFYING COLOR


There is ONE Primary unifying color that can be used in materials across the TAKKION Brand Family: Steel Gray and corresponding tints/tones.
Usage: Use them as supporting colors across any of the TAKKION BRANDS.

STEEL GRAY
WEB: #21333d
CMYK: 84 | 66 | 55 | 53
RGB: 33 | 51 | 61


Click on each logo below to visit that companies' Brand Guide

GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton
www.thebarkfirm.com